Lamar University in Beaumont will hosts its sixth annual Red Day giving day campaign Thursday, Sept 17 and Friday, Sept 18. The event aims to inspire LU Cardinals, alumni and the community to come together to raise essential funds to support current and future students.
The promotion will run 1,923 minutes. Throughout the campaign, Lamar University, along with academic colleges and athletics, will share spotlights on social media to highlight the positive impact of donor support. Donors are encouraged to choose where their support is given – a favorite academic college, LU Athletics, or endowments such as the LU Forever Fund which supports the university’s greatest needs. The Lamar University Foundation Board of Trustees will sponsor the “Red Day Top 3,” where the respective colleges will compete to win cash prizes for the three academic colleges that exceed their own number of donors from last year by the highest percentage. Additional challenges and prizes will add to the overall excitement of the event as well.
In 2025, LU celebrated its best Red Day to date and raised more than $110,000 through generous contributions from donors around the world. The goal of 500 donors last year was surpassed, ending with a record 610 donors and 727 total donations. This year, the university plans to set a goal for 550 donors.
The collective generosity of hundreds of donors provides real-world learning experiences, resources for urgent scholarship support, and new opportunities for Lamar University as a whole.
Red Day