Teens target of new TxDOT campaign

With vehicle crashes continuing to be the leading cause of death for U.S. teenagers, TxDOT’s “Teen Click IT or Ticket” campaign is urging teens to buckle up in every seat for every ride. In 2020, TxDOT data shows, 46% (138 of 300) of teen drivers killed in vehicle crashes were not wearing a seat belt.

“We want to remind teens to take responsibility not only for themselves but also for those who are riding in their vehicle. Everyone must buckle up,” said TxDOT Executive Director Marc Williams. “One simple click of a seat belt can save a life.” 

Throughout the month of February, the campaign will be seeking to reach Texas teens with its seat belt safety message, and an interactive element will be introduced as the campaign makes visits to 11 high school campuses across the state with its “Teen Click It or Ticket” vehicle. Teens will also be educated on Texas law, which requires drivers and all passengers to wear a seat belt. Unbuckled drivers and passengers — even those in the back seat — can face fines and fees of up to $200.