It’s said that everything is bigger in Texas and in the hilarious new PSAs for Don’t mess with Texas, singer, songwriter and actor Joe Jonas finds lassoing litter may be his biggest challenge yet.
The show-stopping PSAs feature the former Westlake resident taking an over-the-top approach to keeping Texas roadways free of litter, and inspiring a whole office of people to join him in the effort. The aim is to have the campaign resonate with Texans – young and old – and result in litter being properly disposed of in a trash can each and every time.
As the new face of Don’t mess with Texas, Jonas joins the likes of other Texas celebrities who have lent their support to the campaign including George Strait, Willie Nelson, Black Pumas, Eva Longoria, Erykah Badu, the Randy Rogers Band, Las Fenix, Grupo Fantasma and Oscar winner and Minister of Culture/M.O.C. Matthew McConaughey.